Print

Blog Post List

  • Chrysler, Jeep® and Dodge dealers' feedback drives mid-month extension of new incentive program
  • Consumer interest high for the Let's Refuel America program as average gas price in U.S. rises to $3.80
  • Alaska, California, Connecticut and Hawaii now average over $4 a gallon

Auburn Hills, Mich., May 19, 2008 - Chrysler LLC today extended to July 7 the Let's Refuel America $2.99 gas guarantee program, which offers customers the opportunity to lock in their gasoline purchases at $2.99 a gallon for three years, up to 36,000 miles. The program was launched on May 7 for the month of May only, but extended for a second month in response to dealer and customer demand for additional time.

Even before the full impact of the national and local advertising has been realized, the Let's Refuel America program already has created a high level of word-of-mouth consumer awareness, with increased traffic coming into Chrysler's 3,511 dealerships and onto its Web sites. After one week, Chrysler's Web site activity is up 25 percent versus the previous week, with internet leads increasing by 34 percent.

"Customers and dealers across America have told us they like the gas guarantee incentive option, so we are providing a second month for shoppers to take advantage of it," said Jim Press, Chrysler LLC Vice-Chairman and President. "Let's Refuel America, the Lifetime Powertrain Warranty and the New Day Packages are all examples of our commitment to deliver more value and peace-of-mind to our customers."

Let's Refuel America Program DetailsThrough July 7, Let's Refuel America is available on virtually all Chrysler, Jeep and Dodge compact vehicles, SUVs, sedans, minivans, and pickup trucks, including its five vehicles that get 28 mpg on the highway for an MSRP under $20,000. Not included in the program are the company's high- performance vehicles such as the Dodge Viper, Dodge Challenger, Chrysler Crossfire, and the entire SRT® lineup as well as the Dodge Sprinter, Dodge Ram Chassis Cab and Jeep Wrangler.

Customers who purchase or lease an eligible Chrysler, Jeep or Dodge vehicle have a choice of one of three incentive packages of similar value: Cash back; 0 percent financing (for eligible customers); or the gas guarantee program, which on some vehicles also includes up to $3,000 additional cash back. Only the Let's Refuel America incentive grows in value if gas prices rise. Upon purchase, customers can evaluate the three options with their dealer representative to determine which incentive best meets their personal financial preference and tolerance for risk related to rising gas prices.

"What our customers and dealers like best about this program is the flexibility of three incentive options, each with a unique benefit," Press said. "Some customers need cash back immediately for a down payment; others don't like paying high interest rates; and many are tired of worrying about rising gas prices and want to be protected. We are pleased to offer every customer a choice of what's best for their individual situation."

Customers who select the Let's Refuel America $2.99 gas guarantee program will receive a gas card (linked back to their own Visa or MasterCard) that is valid at 97 percent of gas stations in the United States. Purchases at the gas stations will be for the full price being charged that day, but only $2.99 per gallon will be billed back to the customers' credit card. Chrysler picks up the rest, regardless of how high gas prices rise.

Initial Results

After the May 7 launch of Let's Refuel America and before the full impact of the advertising has been realized, the highest take rates have been on the new Dodge Journey crossover, Dodge Caliber, Dodge Avenger and Chrysler Sebring sedan.

"The most incremental incentives in this gas program are on the company's most fuel-efficient vehicles, which typically do not have this level of incentive available," Press said. "Our customers who buy smaller vehicles put great value on being protected against rising gas prices."

From a geographical perspective, the highest take rates have been in the states of California, Connecticut, Indiana, Ohio, and Washington. These five states are among the 12 highest fuel price states in the country.

"We are pleased that Let's Refuel America seems to resonate with many Americans during this time of gas price volatility," Press said.

From a marketing perspective, Let's Refuel America is supported by national television spots, Dodge Journey ads tagged with the program information and national print, radio and Internet presence.

Fuel Economy Solutions

Chrysler currently offers six models that get better than 28 miles-per-gallon on the highway: Chrysler Sebring, Chrysler Sebring Convertible, Dodge Avenger, Jeep Compass, Jeep Patriot and Dodge Caliber. Through April, these six models combined have higher sales than in the first four months of 2007.

The recently launched 2009 Dodge Journey comes with an available 173-horsepower, four-cylinder engine, helping it achieve best-in-class fuel economy.

The Jeep Grand Cherokee diesel 3.0-liter engine provides a class-leading driving range of approximately 450 miles and gets an estimated fuel economy of 18 mpg/city and 23 mpg/highway for 4x2 models and 17 mpg/city and 22 mpg/highway for 4x4 models. Outside of North America, where fuel-saving diesel engines are in higher demand, Chrysler offers 17 models with diesel powertrains.

This fall, Chrysler will launch in the United States, two new hybrid SUVs--the Dodge Durango Hybrid and Chrysler Aspen Hybridâ??boasting a fuel economy improvement of more than 25 percent overall and 40 percent in the city. In 2010, the Dodge Ram Hybrid will reach the market.

Chrysler currently is in the midst of a $3 billion powertrain investment offensive to develop new fuel-efficient powertrains and axles for its next-generation models.

Chrysler is committed to doing its share in meeting the nation's energy and environmental needs. Recently, Chrysler joined the U.S. Climate Action Partnership, to help find solutions to global greenhouse gas emissions.

Customer Advisory Board

In February, Chrysler created the industry's first Customer Advisory Board to encourage a direct dialogue with customers and gather insight and feedback. A recent Advisory Board survey generated the following results:

  • 76 percent of the community is "very concerned" or "extremely concerned" about fuel prices.
  • 83 percent of the community responded that fuel prices will affect their summer vacation plans.(Note: the poll shows that 19 percent responded "extremely," 22 percent responded "very much," 30 percent responded "somewhat," and 12 percent responded slightly, 17 percent responded that it won't affect their plans).

Program Development

(As told by Mike Keegan, Chrysler LLC Vice President Volume Planning and Dealer Operations)

As part of our constant pursuit of innovative ways to deliver value to customers, Chrysler's incentive group put together a brainstorm session to create the next important incentive program that would tap into consumers' needs. In early March we hosted 25 Sales and F & I managers from our dealerships across the country in Detroit for meetings at the Royal Park Hotel in Rochester, Michigan. The first night the group got together at the Walter P. Chrysler Museum to soak up Chrysler culture and history. It was the first time we ever invited this group in and they were very enthusiastic. We told them we really want to hear from you since you are the closest to our customers. Tell us what their concerns are. They were separated into two groups with each group responsible for presenting three ideas each at the end of the day.

Both groups identified customer concern about the volatility of rising gas prices as a top issue in the marketplace today and suggested we find a way to alleviate customers concerns. These managers were really ahead of the curve, as the rise of gas prices had not yet become the national news story it is today. They really had the pulse of the market.

So we at Chrysler left with our assignment and immediately created a 30-40 person working group of Marketing, Sales, Incentives, IT, Legal, and Finance people that met every day for the next two months. The meetings were 5 pm every day conference calls, where each group reported out their progress.

Because we were doing something that had never been done before, there were hundreds of speed bumps along the way, but the team spirit drove a "how do we solve it" attitude with a commitment to working through challenges and not giving up. That is in the DNA of Chrysler, whether we are inventing the minivan, Viper, PT Cruiser or the Lifetime Powertrain Warranty. We were especially focused on making sure it would be a seamless process for the customer, which took a great deal of IT work. It is very exciting to have launched the program and to have gotten such a rousing reception from dealers and customers.

Going forward, we will continue to look for innovative ways to deliver value and satisfy the needs of our customers.

  • Chrysler, Jeep® and Dodge dealers' feedback drives mid-month extension of new incentive program
  • Consumer interest high for the Let's Refuel America program as average gas price in U.S. rises to $3.80
  • Alaska, California, Connecticut and Hawaii now average over $4 a gallon

Auburn Hills, Mich., May 19, 2008 - Chrysler LLC today extended to July 7 the Let's Refuel America $2.99 gas guarantee program, which offers customers the opportunity to lock in their gasoline purchases at $2.99 a gallon for three years, up to 36,000 miles. The program was launched on May 7 for the month of May only, but extended for a second month in response to dealer and customer demand for additional time.

Even before the full impact of the national and local advertising has been realized, the Let's Refuel America program already has created a high level of word-of-mouth consumer awareness, with increased traffic coming into Chrysler's 3,511 dealerships and onto its Web sites. After one week, Chrysler's Web site activity is up 25 percent versus the previous week, with internet leads increasing by 34 percent.

"Customers and dealers across America have told us they like the gas guarantee incentive option, so we are providing a second month for shoppers to take advantage of it," said Jim Press, Chrysler LLC Vice-Chairman and President. "Let's Refuel America, the Lifetime Powertrain Warranty and the New Day Packages are all examples of our commitment to deliver more value and peace-of-mind to our customers."

Let's Refuel America Program DetailsThrough July 7, Let's Refuel America is available on virtually all Chrysler, Jeep and Dodge compact vehicles, SUVs, sedans, minivans, and pickup trucks, including its five vehicles that get 28 mpg on the highway for an MSRP under $20,000. Not included in the program are the company's high- performance vehicles such as the Dodge Viper, Dodge Challenger, Chrysler Crossfire, and the entire SRT® lineup as well as the Dodge Sprinter, Dodge Ram Chassis Cab and Jeep Wrangler.

Customers who purchase or lease an eligible Chrysler, Jeep or Dodge vehicle have a choice of one of three incentive packages of similar value: Cash back; 0 percent financing (for eligible customers); or the gas guarantee program, which on some vehicles also includes up to $3,000 additional cash back. Only the Let's Refuel America incentive grows in value if gas prices rise. Upon purchase, customers can evaluate the three options with their dealer representative to determine which incentive best meets their personal financial preference and tolerance for risk related to rising gas prices.

"What our customers and dealers like best about this program is the flexibility of three incentive options, each with a unique benefit," Press said. "Some customers need cash back immediately for a down payment; others don't like paying high interest rates; and many are tired of worrying about rising gas prices and want to be protected. We are pleased to offer every customer a choice of what's best for their individual situation."

Customers who select the Let's Refuel America $2.99 gas guarantee program will receive a gas card (linked back to their own Visa or MasterCard) that is valid at 97 percent of gas stations in the United States. Purchases at the gas stations will be for the full price being charged that day, but only $2.99 per gallon will be billed back to the customers' credit card. Chrysler picks up the rest, regardless of how high gas prices rise.

Initial Results

After the May 7 launch of Let's Refuel America and before the full impact of the advertising has been realized, the highest take rates have been on the new Dodge Journey crossover, Dodge Caliber, Dodge Avenger and Chrysler Sebring sedan.

"The most incremental incentives in this gas program are on the company's most fuel-efficient vehicles, which typically do not have this level of incentive available," Press said. "Our customers who buy smaller vehicles put great value on being protected against rising gas prices."

From a geographical perspective, the highest take rates have been in the states of California, Connecticut, Indiana, Ohio, and Washington. These five states are among the 12 highest fuel price states in the country.

"We are pleased that Let's Refuel America seems to resonate with many Americans during this time of gas price volatility," Press said.

From a marketing perspective, Let's Refuel America is supported by national television spots, Dodge Journey ads tagged with the program information and national print, radio and Internet presence.

Fuel Economy Solutions

Chrysler currently offers six models that get better than 28 miles-per-gallon on the highway: Chrysler Sebring, Chrysler Sebring Convertible, Dodge Avenger, Jeep Compass, Jeep Patriot and Dodge Caliber. Through April, these six models combined have higher sales than in the first four months of 2007.

The recently launched 2009 Dodge Journey comes with an available 173-horsepower, four-cylinder engine, helping it achieve best-in-class fuel economy.

The Jeep Grand Cherokee diesel 3.0-liter engine provides a class-leading driving range of approximately 450 miles and gets an estimated fuel economy of 18 mpg/city and 23 mpg/highway for 4x2 models and 17 mpg/city and 22 mpg/highway for 4x4 models. Outside of North America, where fuel-saving diesel engines are in higher demand, Chrysler offers 17 models with diesel powertrains.

This fall, Chrysler will launch in the United States, two new hybrid SUVs--the Dodge Durango Hybrid and Chrysler Aspen Hybridâ??boasting a fuel economy improvement of more than 25 percent overall and 40 percent in the city. In 2010, the Dodge Ram Hybrid will reach the market.

Chrysler currently is in the midst of a $3 billion powertrain investment offensive to develop new fuel-efficient powertrains and axles for its next-generation models.

Chrysler is committed to doing its share in meeting the nation's energy and environmental needs. Recently, Chrysler joined the U.S. Climate Action Partnership, to help find solutions to global greenhouse gas emissions.

Customer Advisory Board

In February, Chrysler created the industry's first Customer Advisory Board to encourage a direct dialogue with customers and gather insight and feedback. A recent Advisory Board survey generated the following results:

  • 76 percent of the community is "very concerned" or "extremely concerned" about fuel prices.
  • 83 percent of the community responded that fuel prices will affect their summer vacation plans.(Note: the poll shows that 19 percent responded "extremely," 22 percent responded "very much," 30 percent responded "somewhat," and 12 percent responded slightly, 17 percent responded that it won't affect their plans).

Program Development

(As told by Mike Keegan, Chrysler LLC Vice President Volume Planning and Dealer Operations)

As part of our constant pursuit of innovative ways to deliver value to customers, Chrysler's incentive group put together a brainstorm session to create the next important incentive program that would tap into consumers' needs. In early March we hosted 25 Sales and F & I managers from our dealerships across the country in Detroit for meetings at the Royal Park Hotel in Rochester, Michigan. The first night the group got together at the Walter P. Chrysler Museum to soak up Chrysler culture and history. It was the first time we ever invited this group in and they were very enthusiastic. We told them we really want to hear from you since you are the closest to our customers. Tell us what their concerns are. They were separated into two groups with each group responsible for presenting three ideas each at the end of the day.

Both groups identified customer concern about the volatility of rising gas prices as a top issue in the marketplace today and suggested we find a way to alleviate customers concerns. These managers were really ahead of the curve, as the rise of gas prices had not yet become the national news story it is today. They really had the pulse of the market.

So we at Chrysler left with our assignment and immediately created a 30-40 person working group of Marketing, Sales, Incentives, IT, Legal, and Finance people that met every day for the next two months. The meetings were 5 pm every day conference calls, where each group reported out their progress.

Because we were doing something that had never been done before, there were hundreds of speed bumps along the way, but the team spirit drove a "how do we solve it" attitude with a commitment to working through challenges and not giving up. That is in the DNA of Chrysler, whether we are inventing the minivan, Viper, PT Cruiser or the Lifetime Powertrain Warranty. We were especially focused on making sure it would be a seamless process for the customer, which took a great deal of IT work. It is very exciting to have launched the program and to have gotten such a rousing reception from dealers and customers.

Going forward, we will continue to look for innovative ways to deliver value and satisfy the needs of our customers.

  • Chrysler, Jeep® and Dodge dealers' feedback drives mid-month extension of new incentive program
  • Consumer interest high for the Let's Refuel America program as average gas price in U.S. rises to $3.80
  • Alaska, California, Connecticut and Hawaii now average over $4 a gallon

Auburn Hills, Mich., May 19, 2008 - Chrysler LLC today extended to July 7 the Let's Refuel America $2.99 gas guarantee program, which offers customers the opportunity to lock in their gasoline purchases at $2.99 a gallon for three years, up to 36,000 miles. The program was launched on May 7 for the month of May only, but extended for a second month in response to dealer and customer demand for additional time.

Even before the full impact of the national and local advertising has been realized, the Let's Refuel America program already has created a high level of word-of-mouth consumer awareness, with increased traffic coming into Chrysler's 3,511 dealerships and onto its Web sites. After one week, Chrysler's Web site activity is up 25 percent versus the previous week, with internet leads increasing by 34 percent.

"Customers and dealers across America have told us they like the gas guarantee incentive option, so we are providing a second month for shoppers to take advantage of it," said Jim Press, Chrysler LLC Vice-Chairman and President. "Let's Refuel America, the Lifetime Powertrain Warranty and the New Day Packages are all examples of our commitment to deliver more value and peace-of-mind to our customers."

Let's Refuel America Program DetailsThrough July 7, Let's Refuel America is available on virtually all Chrysler, Jeep and Dodge compact vehicles, SUVs, sedans, minivans, and pickup trucks, including its five vehicles that get 28 mpg on the highway for an MSRP under $20,000. Not included in the program are the company's high- performance vehicles such as the Dodge Viper, Dodge Challenger, Chrysler Crossfire, and the entire SRT® lineup as well as the Dodge Sprinter, Dodge Ram Chassis Cab and Jeep Wrangler.

Customers who purchase or lease an eligible Chrysler, Jeep or Dodge vehicle have a choice of one of three incentive packages of similar value: Cash back; 0 percent financing (for eligible customers); or the gas guarantee program, which on some vehicles also includes up to $3,000 additional cash back. Only the Let's Refuel America incentive grows in value if gas prices rise. Upon purchase, customers can evaluate the three options with their dealer representative to determine which incentive best meets their personal financial preference and tolerance for risk related to rising gas prices.

"What our customers and dealers like best about this program is the flexibility of three incentive options, each with a unique benefit," Press said. "Some customers need cash back immediately for a down payment; others don't like paying high interest rates; and many are tired of worrying about rising gas prices and want to be protected. We are pleased to offer every customer a choice of what's best for their individual situation."

Customers who select the Let's Refuel America $2.99 gas guarantee program will receive a gas card (linked back to their own Visa or MasterCard) that is valid at 97 percent of gas stations in the United States. Purchases at the gas stations will be for the full price being charged that day, but only $2.99 per gallon will be billed back to the customers' credit card. Chrysler picks up the rest, regardless of how high gas prices rise.

Initial Results

After the May 7 launch of Let's Refuel America and before the full impact of the advertising has been realized, the highest take rates have been on the new Dodge Journey crossover, Dodge Caliber, Dodge Avenger and Chrysler Sebring sedan.

"The most incremental incentives in this gas program are on the company's most fuel-efficient vehicles, which typically do not have this level of incentive available," Press said. "Our customers who buy smaller vehicles put great value on being protected against rising gas prices."

From a geographical perspective, the highest take rates have been in the states of California, Connecticut, Indiana, Ohio, and Washington. These five states are among the 12 highest fuel price states in the country.

"We are pleased that Let's Refuel America seems to resonate with many Americans during this time of gas price volatility," Press said.

From a marketing perspective, Let's Refuel America is supported by national television spots, Dodge Journey ads tagged with the program information and national print, radio and Internet presence.

Fuel Economy Solutions

Chrysler currently offers six models that get better than 28 miles-per-gallon on the highway: Chrysler Sebring, Chrysler Sebring Convertible, Dodge Avenger, Jeep Compass, Jeep Patriot and Dodge Caliber. Through April, these six models combined have higher sales than in the first four months of 2007.

The recently launched 2009 Dodge Journey comes with an available 173-horsepower, four-cylinder engine, helping it achieve best-in-class fuel economy.

The Jeep Grand Cherokee diesel 3.0-liter engine provides a class-leading driving range of approximately 450 miles and gets an estimated fuel economy of 18 mpg/city and 23 mpg/highway for 4x2 models and 17 mpg/city and 22 mpg/highway for 4x4 models. Outside of North America, where fuel-saving diesel engines are in higher demand, Chrysler offers 17 models with diesel powertrains.

This fall, Chrysler will launch in the United States, two new hybrid SUVs--the Dodge Durango Hybrid and Chrysler Aspen Hybridâ??boasting a fuel economy improvement of more than 25 percent overall and 40 percent in the city. In 2010, the Dodge Ram Hybrid will reach the market.

Chrysler currently is in the midst of a $3 billion powertrain investment offensive to develop new fuel-efficient powertrains and axles for its next-generation models.

Chrysler is committed to doing its share in meeting the nation's energy and environmental needs. Recently, Chrysler joined the U.S. Climate Action Partnership, to help find solutions to global greenhouse gas emissions.

Customer Advisory Board

In February, Chrysler created the industry's first Customer Advisory Board to encourage a direct dialogue with customers and gather insight and feedback. A recent Advisory Board survey generated the following results:

  • 76 percent of the community is "very concerned" or "extremely concerned" about fuel prices.
  • 83 percent of the community responded that fuel prices will affect their summer vacation plans.(Note: the poll shows that 19 percent responded "extremely," 22 percent responded "very much," 30 percent responded "somewhat," and 12 percent responded slightly, 17 percent responded that it won't affect their plans).

Program Development

(As told by Mike Keegan, Chrysler LLC Vice President Volume Planning and Dealer Operations)

As part of our constant pursuit of innovative ways to deliver value to customers, Chrysler's incentive group put together a brainstorm session to create the next important incentive program that would tap into consumers' needs. In early March we hosted 25 Sales and F & I managers from our dealerships across the country in Detroit for meetings at the Royal Park Hotel in Rochester, Michigan. The first night the group got together at the Walter P. Chrysler Museum to soak up Chrysler culture and history. It was the first time we ever invited this group in and they were very enthusiastic. We told them we really want to hear from you since you are the closest to our customers. Tell us what their concerns are. They were separated into two groups with each group responsible for presenting three ideas each at the end of the day.

Both groups identified customer concern about the volatility of rising gas prices as a top issue in the marketplace today and suggested we find a way to alleviate customers concerns. These managers were really ahead of the curve, as the rise of gas prices had not yet become the national news story it is today. They really had the pulse of the market.

So we at Chrysler left with our assignment and immediately created a 30-40 person working group of Marketing, Sales, Incentives, IT, Legal, and Finance people that met every day for the next two months. The meetings were 5 pm every day conference calls, where each group reported out their progress.

Because we were doing something that had never been done before, there were hundreds of speed bumps along the way, but the team spirit drove a "how do we solve it" attitude with a commitment to working through challenges and not giving up. That is in the DNA of Chrysler, whether we are inventing the minivan, Viper, PT Cruiser or the Lifetime Powertrain Warranty. We were especially focused on making sure it would be a seamless process for the customer, which took a great deal of IT work. It is very exciting to have launched the program and to have gotten such a rousing reception from dealers and customers.

Going forward, we will continue to look for innovative ways to deliver value and satisfy the needs of our customers.

Chrysler sets another Industry First!

We are not sure if youve heard the news but starting on the 2012 Dodge Charger, our new eight-speed automatic will be standard on the SXT and SXT Plus models. Even though some high-end European luxury brands offer an eight-speed automatic on their top of the line models, you had... Read More
If youre a fan of the AMCs Emmy award winning show Breaking Bad, youll remember the TorRed Challenger from last weeks episode. With its high impact paint and black stripes, it would have been the dream car of any high school kid. Unfortunately for young Walt Jr., he never had... Read More
  • Advanced two-mode hybrid system available in Dodge Durango and Chrysler Aspen

  • Intelligent implementation of new manufacturing processes manages quality, cost

  • Two-mode hybrid technology provides fuel-saving benefits of a full-hybrid system, including electric-only operation

Auburn Hills, Mich., Aug 22, 2008 - Chrysler LLC's Hybrid Electric Vehicles (HEVs) began rolling off the assembly line this week at its Newark (Delaware) Assembly Plant. Chrysler is offering the two-mode hybrid powertrain on both vehicles built at the plant, Dodge Durango and Chrysler Aspen.

In order to smoothly add one of the automotive industry's most advanced technologies into their established build process, cross-functional launch teams conducted highly accurate, cost-effective computer simulation of new assembly processes. Similar efforts were conducted at tooling suppliers.

"The implementation of this new manufacturing process was done intelligently, with both quality and cost in mind." said Joe Ozdowy, Plant Manager of Newark Assembly. "I'd like to congratulate and thank the team for their dedication while bringing these important new products to market to help satisfy the changing needs of our Dodge and Chrysler customers."

"The members of UAW Local 1183 continue to prove that they have the expertise, the experience, the training and the professionalism to successfully accomplish the most demanding and complex work," said Larry Dixon, President of UAW Local 1183. "This demonstration of excellence is something the men and women of UAW 1183 and UAW 1212 should be proud of."

The production of early pilot vehicles was done on the plant's assembly line which helped to root out anomalies early in the pre-production process, helping to ensure a higher quality launch.

Production of vehicles with the hybrid powertrain differs in several ways from production of those with conventional powertrains. New processes were implemented to accommodate HEV production, including a unique powertrain assembly process, and ergonomic-assist systems to aid in new functions, such as HEV battery installation.

There are several unique components associated with HEV production that are installed at the plant, including:

  • 300-volt battery

  • Two-mode transmission

  • Torque power inverter module (TPIM)

  • Electric air conditioning

  • Auxiliary power module

  • High-voltage cables (AC and DC)

  • Hydro-electric power steering pump

  • Hybrid gate way module

  • Cooling module

Dodge Durango was the leader in its segment for initial quality, according to J.D. Power and Associates 2008 Initial Quality StudySM. With the advent of HEV production, a new series of error-proofing processes was put in place to ensure continued quality excellence.

"We are proud of the highly skilled and dedicated employees at Chrysler's Newark plant," Delaware Governor Ruth Ann Minner said. "The employees at Newark Assembly continue to work hard to ensure the success of this new product line, and we are looking forward to these new hybrid vehicles being available to the public."

The Advanced Two-mode Hybrid System

Chrysler's LLC's advanced, state-of-the-art two-mode full hybrid system â?? developed in partnership with General Motors, Daimler and The BMW Group â?? integrates proven automatic-transmission technology with a patented hybrid-electric drive system to deliver the world's first two-mode full hybrid.

As a result of low- and high-speed electrically variable transmission (EVT) modes, the system is defined as a "two-mode hybrid." In addition, the sophisticated fuel-saving system incorporates four fixed-gear ratios for high efficiency and power-handling capabilities. During the two EVT modes, the system can use the electric motors to improve fuel economy, acceleration, and for regenerative braking to utilize energy that would normally be lost during braking or deceleration. The energy is stored in the batteries for later use.

The system's two modes are optimized for city and highway driving.

In the first mode â?? at low speed and with light loads â?? the vehicle can operate in three ways:

  • Electric power only

  • Engine power only

  • Any combination of engine and electric power

The two-mode hybrid provides all of the fuel-saving benefits of a full-hybrid system, including electric-only operation. In this mode, the engine is "shut off," with the vehicle moving under electric-only power at low speed. The result is a significant reduction in fuel consumption in heavy stop-and-go traffic.

The second mode is used primarily at highway speeds. In addition to electric assist, the second mode provides full power from engine when conditions demand it, such as when passing, pulling a trailer or climbing a steep grade.

Pricing for the full-size 4x4 sport-utility hybrid electric vehicles is nearly $8,000 below the competition. The manufacturer's suggested retail price (MSRP) for the new 2009 Dodge Durango HEMI® Hybrid is $45,340, including $800 for destination. The MSRP for the new 2009 Chrysler Aspen HEMI Hybrid is $45,570, including $800 for destination. Additionally, customers are expected to receive an estimated tax credit of $1,800.

Newark Assembly Plant

The 3.4 million square feet Newark Assembly plant has 1,000 employees and is represented by UAW Local 1183 and UAW Local 1212. The facility was built in 1951 as a tank plant and converted to an automobile plant in 1957. The 1998 Dodge Durango was introduced in September 1997. The all-new 2004 Dodge Durango production was launched October 2003. The Chrysler Aspen was launched August 2006. Hybrid production began in August 2008.

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.7 million vehicles. Sales outside of North America were the highest ever with an increase of 15 percent over 2006. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2007, the Foundation gave approximately $21 million in charitable donations.

  • uconnect webâ?¢, Chrysler LLC's in-vehicle wireless Internet connectivity system, transforms a Chrysler, Jeep® or Dodge vehicle into a mobile WiFi "hot spot"

  • Secure and reliable high-speed Internet connectivity enhances the customer experience by providing entertainment and real-time information access to all vehicle passengers

  • uconnect web, powered by Autonet Mobile, will be available in August as a dealer-installed Mopar® accessory

Auburn Hills, Mich., Jun 26, 2008 - Mopar® announced today that it will launch uconnect web�, Chrysler LLC's in-vehicle wireless Internet connectivity for Chrysler, Jeep® and Dodge consumers in the U.S. uconnect web, powered by Autonet Mobile, delivers continuous Internet connectivity to all vehicle passengers for entertainment and real-time information access on the go.

uconnect web will be available in August as a dealer-installed Mopar Accessory. Mopar is Chrysler LLC's original equipment parts manufacturer and distributor.

The industry-first technology provides high-speed data transfer, combining WiFi and 3G connectivity. uconnect web transforms the vehicle into a mobile "hot spot," delivering unlimited, reliable and uninterrupted Internet connectivity for all passengers in and around the vehicle. The "hot spot" connection radius is approximately 100 feet-making it convenient to access the Internet at a soccer field or family picnic.

Wherever cellular service is available, uconnect web enables all vehicle passengers to simultaneously connect with WiFi-enabled devices like a laptop, iPhone, Sony Playstation (PSP), PDA and more to:

  • access the Internet for e-mail, chat and IM

  • view streaming movies or television shows

  • download music and download/upload images

  • play online games

"Mopar's uconnect web brings a new level of convenience and technology to our Chrysler, Jeep and Dodge vehicles," said Rob Richard, Director â?? Mopar Part Sales and Service Marketing, Chrysler LLC. "With uconnect web, all passengers in or near the vehicle are continuously connected to the Internet. They can make dinner reservations, check directions or weather, make online purchases, surf Facebook, MySpace, Disney or Webkinz, watch the latest YouTube videos, upload photos to a Flickr account-all at the same time."

"uconnect web goes beyond today's DVD and GPS solutions, letting passengers extend their Internet lifestyle to the car," said Sterling Pratz, CEO of San Francisco-based Autonet Mobile. "The Internet is the future of in-car entertainment. We're delighted to be working with Chrysler LLC to deliver the first WiFi Internet access that lets families, business and leisure travelers stay connected."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for the router module is $449. Dealer installation is estimated at approximately $35-50. Autonet Mobile offers wireless Internet account service at $29 a month, available in 12-, 24- and 36-month service plans. There is a one-time $35 service activation fee. Customer support assistance for hardware and service is available.

Run over integrated 3G and 2.5G (EVDO, 1xRTT) cellular data networks, the router module with antenna hard-mounts in any vehicle. High-speed Internet access ranges from 400-800 Kbps/sec., with upload speeds averaging 400 Kbps/sec. The WiFi connection is secured with WEP encryption, MAC address restriction or WAN port restriction. Compatible with all operating systems supporting WiFi including Windows, Mac, Linux and Solaris, no special software is required.

About Autonet Mobile

Autonet Mobile is the first wireless Internet service provider for vehicles. Founded by a corporate executive and former race car driver and a leading network architect and designer, the company is dedicated to enhancing the in-car experience, by bringing the power of the Internet to the 200+ million cars on the road in the U.S. Autonet Mobile currently provides Avis Rent a Car with the Avis Connect service and is used by Storm Chasers, NASCAR and others. For more information about Autonet Mobile visit www.autonetmobile.com.

70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It was also widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s-the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "Special Parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Today, Chrysler LLC's Global Service & Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar replacement parts, components, restoration parts, accessories and performance parts for Chrysler, Jeep and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards.

  • Consumer perception data leads to Chrysler brand being chosen for a best exterior design honor
  • Award reinforces brand's standing as the leader in design, agile performance and innovative technology

Auburn Hills, Mich., Mar 25, 2008 - The Chrysler brand's reputation as a leader in design, agile performance and innovative technology at a great value was reinforced by Kelley Blue Book, the leading provider of new- and used-vehicle information, as the brand received a 2008 Kelley Blue Book Brand Image Award.

The Chrysler brand won for Best Exterior Design â?? Non-Luxury Sedan/Coupe/Hatchback at an award ceremony held in New York City on March 19 as part of the New York International Auto Show media preview week. Chrysler brand vehicles include the Chrysler Sebring Sedan and Sebring Convertible, PT Cruiser, 300, Town & Country, and Aspen.

The Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. They are based on consumer automotive perception data from Kelley Blue Book Marketing Research's Brand Watch Study.

"This is a great honor for Chrysler as it is based on consumer perceptions of our brand," said John Plecha, Director â?? Chrysler/Jeep® Marketing and Global Communications. "Products like the Chrysler Sebring, 300, and Town & Country have put us at the forefront of the industry in terms of style, design and innovative technology at prices that surprise and delight our customers. It is terrific to see the Kelley Blue Book Brand Watch Study reinforce that consumers embrace striking designs."

"Understanding brand perception is important to gauging vehicle value," said Jack R. Nerad, executive editorial director and executive market analyst of Kelley Blue Book and kbb.com. "Because brand is very important to consumers as they decide which vehicles they are considering and, ultimately, what vehicles they will buy, it is important to study their perceptions of various brands, the attributes that contribute to perceptions, and how those perceptions shift over time."

In total, Kelley Blue Book handed out 17 awards to automotive brands.

Information on the full lineup of award-winning Chrysler vehicles is available at www.chrysler.com.

  • Automotive industry lifestyle leaders at DUB Magazine partner with Chrysler LLC to bring two limited-edition vehicles to the market
  • Special-edition Chrysler 300 Touring and Dodge Charger SXT models provide new level of exclusivity with more than 12 additional features including 13-speaker KICKER® surround-sound system with 10-inch subwoofer and 20-inch aluminum wheels
  • MSRP for both models includes more than $5,600 worth of upgrades for $3,850

Atlanta, Apr 18, 2008 - The 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models will make their debut today at the Atlanta Auto Show. These special "DUB Edition" vehicles may be ordered today at Chrysler and Dodge dealers and will arrive later this spring.

"We know our customers are passionate about their vehicles, so partnering with automotive industry lifestyle gurus at DUB Magazine enables us to offer special-edition vehicles like these through our dealerships," said Deborah Meyer - Vice President and Chief Marketing Officer, Chrysler LLC. "Loaded with unique interior and exterior features or 'bling,' the 'DUB Edition' Chrysler 300 Touring and Dodge Charger SXT models make a bold statement."

Chrome accents complement the intrepid exterior styling of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT vehicles, including chrome mirror capsâ??a first on a Dodge vehicleâ??and a MOPAR® chrome honeycomb grille. The "DUB Edition" Chrysler 300 Touring models also feature chrome exterior door handles and side mirror caps. Special "DUB Edition" badges appear in three locations on the exterior of the vehicle: the deck lid and the passenger - and driver-side front doors. In addition, each 2008 "DUB Edition" Dodge Charger SXT also features a body-color spoiler and fog lamps.

Both models are powered by a 250-horsepower 3.5-liter V-6 engine with a five-speed automatic transmission with Auto Stick. All 2008 "DUB Edition" models feature a performance-tuned suspension as well as Electronic Stability Program (ESP) with Anti-lock Brake System (ABS) and Brake Assist.

Both models are equipped with 20-inch aluminum wheels with 245/45R20 all-season performance tires.

"DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models are available in Inferno Red, Brilliant Black, Bright Silver and Cool Vanilla. The "DUB Edition" Dodge Charger SXT is also available in Dark Titanium.

"Working on a special edition production vehicle with Chrysler and Dodge is a great opportunity for the DUB brand," said DUB's President and Co-Founder, Myles Kovacs. "The Dodge Charger and Chrysler 300 are hot vehicles to begin with. Once people see the 20-inch wheels and listen to the 13-speaker KICKER surround-sound system, they'll feel like they're in a show car, but with a factory-backed warranty."

Inside, the Dark Slate Gray interior of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models features leather-trimmed seats, embossed with the notable DUB logo. Premium-weight floor mats are also embossed with the DUB logo. The "DUB Edition" Dodge Charger SXT also features a leather-wrapped steering wheel and shifter knob.

A MyGIGâ?¢ Multimedia Infotainment System with AM/FM/CD/DVD/HDD/MP3 radio in both models provides cutting-edge entertainment technology. In addition, the 13-speaker KICKER surround-sound system with a 322-watt KICKER amplifier provides excellent sound quality. The "DUB Edition" Dodge Charger SXT also features a 200-watt KICKER subwoofer and the "DUB Edition" Chrysler 300 Touring features a 100-watt KICKER subwoofer.

The limited production run of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT includes 1,385 Chrysler models and 2,180 Dodge models for the U.S. Both models will be built at Brampton Assembly Plant in Brampton, Ontario. Production begins next month and Chrysler and Dodge dealers are now taking orders. MSRP for the 2008 "DUB Edition" Chrysler 300 Touring is $33,140, which includes destination. MSRP for the 2008 "DUB Edition" Dodge Charger SXT is $30,235, which includes destination.

About DUB Magazine

DUB Publishing, DUB Industries, and TIS Industries represent the stable of companies which have become the leading brands within the automotive lifestyle culture. DUB Publishing, which produces the monthly DUB Magazine, reaches more than 9.5 Million sought-after trend-setters every year, and chronicles celebrities and their vehicles. DUB Publishing also maintains the company's successful licensing ventures including toys, video games, wheels and accessories. The DUB Custom Auto Show and Concert Tour is the largest event tour of its kind and connects with more than 300,000 opinion-leading young adults every year. Finally, DUB's marketing arm helps big corporate brands all over the nation connect with one of the most influential consumer groups through celebrity and media integration services, nationwide street teams, marketing, promotions, vehicle customization and more. The DUB Family of companies are about individualism, celebrity, unique styling, and spotting trends before they happen.

About the Chrysler brand

The Chrysler brand's succession of innovative products continues to solidify the brand's standing as the leader in design, agile performance and innovative technology built around a customer's needs at a great value.

The award-winning all-new 2008 Chrysler Town & Country has 35 new or improved features that include the innovative Swivel 'N Goâ?¢ seating system. Chrysler has a 3.3 market share in the U.S., and is the seventh largest brand in the U.S. automotive market.

Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of an SUV, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40% more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring Convertible and Sebring sedan are available and deliver 29 and 30 mpg respectively.

About the Dodge brand

With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the sixth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market.

The Dodge brand's first crossover vehicle -- the all-new 2009 Dodge Journey -- is now available, and will be available outside North America in both left - and right-hand drive in mid-2008. Arriving later this spring will be the limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI® V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque. Later in 2008, Dodge will add three more new vehicles to its product lineupâ??the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car; and the 2009 Dodge Durango Hybrid, a hybrid-electric vehicle that combines fuel efficient advanced hybrid technology with full-size SUV performance and capability. Recently, the all-new 2008 Dodge Grand Caravan arrived in dealerships with 35 new or improved features including the newest innovation, the Swivel 'n Go seating system. In 2007, Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, which launched in those markets in 2006.

  • Chrysler and Dodge minivans earn Institute's top rating, "Good" rating in front and side crash protection

  • Chrysler Town & Country and Dodge Grand Caravan offer more than 40 safety and security features

Auburn Hills, Mich., May 22, 2008 â?? The all-new 2008 Chrysler Town & Country and Dodge Grand Caravan earned "good" ratings, the highest ratings available from the Insurance Institute for Highway Safety (IIHS), in both frontal offset and side crashworthiness tests.

"Minivans are the one of the safest vehicles on the road and our all-new 2008 Chrysler Town & Country and Dodge Grand Caravan are built with more than 25 years of proven engineering innovations", said Larry Lyons, Vice President â?? Car and Minivan Product Team, Chrysler LLC. "Our Chrysler and Dodge minivans come loaded with standard features including all-row supplemental side-curtain air bags, advance multi-stage front driver and passenger air bags and an Electronic Stability Program."

Chrysler and Dodge minivans are committed to safety and security and IIHS tests are one of the many metrics, along with U.S. Federal Government requirements and internal metrics used to continually improve vehicle performance.

All-new 2008 Chrysler Town & Country

The all-new 2008 Chrysler Town & Country offers an all-new contemporary appearance, three different models, three distinct seating and storage systems, unmatched entertainment systems and safety features. The Chrysler Town & Country has 35 new and improved features, including a new 4.0-liter V-6 engine mated to a minivan-first six-speed transaxle, more standard equipment including Electronic Stability Program (ESP). The newest feature is the Swivel 'n Goâ?¢ seating system, offering second row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor and the second row, third-row uncovered storage and fold-in-the-floor third-row seating. The 2008 Chrysler Town & Country has received the U.S. Government's highest Five Star crash test rating in both front and side impacts. The starting U.S. MSRP of the new 2008 Chrysler Town & Country is $23,595.

All-new 2008 Dodge Grand Caravan

As the first to introduce the modern minivan in 1984, Dodge continues to revolutionize the family road trip. Its all-new 2008 Dodge Grand Caravan has 35 new or improved features including the exclusive Swivel 'n Goâ?¢ seating system, turning the minivan into a "family room on wheels." The vehicle also offers an entertainment system with dual DVD players and SIRIUS Backseat TV with family programming channels that include Nickelodeon, Disney Channel and Cartoon Network Mobile. The 2008 Dodge Grand Caravan has received the U.S. Government's highest Five Star crash test rating in both front and side impacts. The starting U.S. MSRP of the new 2008 Dodge Grand Caravan is $22,700.

More than 40 Safety and Security Features

The all-new 2008 Chrysler Town & Country and Dodge Grand Caravan offer more than 40 safety and security features including:

Advanced multi-stage air bags: Uses a low-risk deployment air bag for the front passenger All-speed Traction Control: Senses drive-wheel slip and applies individual brakes to a slipping wheel(s), and can reduce excess engine power until traction is regained

Anti-lock Brake System (ABS): Senses and prevents wheel lockup, offering improved steering control under extreme braking and/or slippery conditions

Auto-reverse sun roof: Advanced sensing system that automatically engages and reverses the sun roof (to the open position)

Auto-reverse windows: Automatically engages and reverses the driver's side window (to the down position)

Brake Assist: In a panic brake condition, the system applies maximum braking power, providing the shortest possible stopping distance

Brake/Park interlock: Prevents an automatic transmission or transaxle from being shifted out of Park unless the brake pedal is applied

Child seat anchor system: LATCH (Lower Anchors and Tethers for Children) is designed to ease installation of compatible aftermarket child seats

Child-protection rear door locks: Disables the rear doors' inside-release handle via a small lever on the door-shut face

Constant-Force Retractors (CFR): Distributes force or load exerted on a seat belt, and then gradually releases the seat-belt webbing in a controlled manner

Crumple zones: Designed to compress during an accident in order to absorb energy from an impact, decreasing transfer of that energy to the occupants

Digressive load-limiting seat belts: Retractor senses a vehicle impact and immediately applies a load to the seat belt in order to properly position the occupant before the full load from the vehicle impact is imparted onto the occupant. It then reduces the seat belt load to moderate forces imparted onto the occupant during the impact event

Door Alert: Periodically activates a chime and illuminates an icon in the instrument cluster to remind the driver if a vehicle is driven without the doors being properly closed

Electronic Stability Program (ESP): Enhances driver control and helps maintain directional stability under all conditions. Provides the greatest benefit in critical driving situations such as turns, and is especially valuable when driving on mixed surface conditions including snow, ice or gravel. If there's a discernible difference between what the driver asks through the steering wheel and the vehicle's path, ESP applies selective braking and throttle input in order to put the vehicle back onto the driver's intended path

Energy-absorbing steering column: The steering column utilizes two hydroformed coaxial tubes that can move relative to each other in order to allow the column to move forward for enhanced energy-absorption during a crash

Enhanced Accident Response System (EARS): Makes it easier for emergency personnel to see and reach occupants in the event of an accident by turning on the interior lighting and unlocking the doors after air bag deployment. Also shuts off the flow of fuel to the engine

Head rests in all positions: Each seating position, including Swivel 'n Goâ?¢ and third-row middle seat, utilize head restraints

Height-adjustable front seat belts: Allows occupants to raise and lower the shoulder belt. Encourages seat belt usage by offering a comfortable fit

High-intensity Discharge (HID) headlamps: Provide approximately three times the light output of conventional reflector lamps for improved nighttime illumination

HomeLink universal home security system transceiver: Stores three separate transmitter radio-frequency codes to operate garage-door openers, security gates, security lighting or other radio-controlled devices

Integrated child booster seats: Allow children up to 4-foot 9-inches tall and between 48 and 85 pounds to sit in the adult-belted zone and are available with the Swivel 'n Goâ?¢ seating system Integrated Child Seats: Designed for children at least one year old, between 22 and 50 pounds and are no more than 47 inches tall. Seats are conveniently designed within an available second-row bench seat Interior head-impact protection: Interior pillars above the beltline and instrument panel, including areas around windshield and rear window headers, roof and side-rail structures, and shoulder belt turning loops specifically designed to limit head-impact force

Keyless ignition system: A fob with integrated key and a wireless ignition node with integral ignition switch replace the metal key. The double-sided integrated key is inserted into the ignition switch to start the vehicle. The fob also contains the Remote Keyless Entry and a removable valet key

Knee bolsters: The lower instrument panel and the glovebox door are designed to properly position the occupant, enabling air bags to work effectively

Occupant Resistant Controller (ORC) with rollover sensor: Determines the appropriate output for the multi-stage driver and low-risk front-passenger deployment air bags, along with side air bag curtains during a rollover event

ParkSense® Rear Park Assist System: Assists at low speeds in Reverse to detect stationary objects. Consists of visible (interior lights seen with rearview mirror) and audible warnings for the driver ParkView� Rear Back-up Camera: Provides a wide-angle view of the area immediately behind the vehicle, giving the driver greater peace of mind before backing up. Also aids in lining up a trailer to the vehicle's trailer hitch, when so equipped. The image automatically displays on the navigation screen when the transmission is shifted into Reverse

Power-adjustable pedals: Allows brake and accelerator pedals to move toward or away from the driver in order to help achieve a safe and comfortable seating position for improved vehicle control

Power liftgate with obstacle detection: Detects obstacles in the path of a closing power liftgate and will automatically stop and reverse the power-closing operation

Power sliding passenger doors with obstacle detection: Detects obstacles in the path of a closing power sliding door and will automatically stop and reverse the power-closing operation

Rearview interior conversation mirror: A convex mirror located in the overhead console above the inside rear-view mirror allows the driver to see rear-seat occupants while looking forward

Remote Keyless Entry: Locks and unlocks doors, and turns on interior lamps. If the vehicle is equipped with a vehicle-theft security alarm, the remote also arms and disarms that system

Remote start: Conveniently starts the engine from outside the vehicle by using the fob while maintaining vehicle security

Safety cage body structure: Key structural enablers help keep the passenger compartment intact during a crash

Seat-belt pretensioners: During a collision, impact sensors initiate the front seat-belt pretensioners to immediately remove slack, thereby reducing the forward movement of the occupants' heads and torsos

Sentry Key® engine immobilizer: Utilizes an engine key that has an embedded transponder with a preprogrammed security code to discourage vehicle theft. When the key is inserted into the ignition, the controller sends a random number to the transponder and the engine is allowed to start. If an incorrect key is used, the engine will shut off after only a few seconds

Side impact door beams: Add extra protection in the event of a side impact

Sliding door alert system: Warns other drivers by flashing the exterior lamps when passengers are entering or exiting the vehicle

Supplemental side-curtain air bags: Extends protection to all outboard front- and rear-seat passengers, including third-row outboard passengers. Each side air bag has its own impact sensor that autonomously triggers the air bag on the side where the impact occurs

Tire Pressure Monitoring (TPM): Informs occupants when tire pressure is too low. Pressure-sensor modules within the valve stems of all four road wheels send continuous radio-frequency signals to a receiver and the system

Three-point lap shoulder seatbelts: All seating positions, including Swivel 'n Goâ?¢ and third-row middle seat, utilize three-point seatbelts

UConnect® Hands-free Communication System: Uses Bluetooth® technology to provide voice-controlled wireless communication between the occupants' compatible mobile phone and the vehicle's onboard receiver. The hands-free option promotes safety, freedom, value and flexibility

Chrysler Brand

Chrysler is the seventh largest brand in the U.S. automotive market. The brand's succession of innovative products continues to solidify Chrysler's standing as the leader in design, agile performance and innovative technology built around a customer's needs, all at an extraordinary value.

The award-winning all-new 2008 Chrysler Town & Country has 35 new or improved features that include the innovative Swivel 'N Goâ?¢ seating system. Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of a sport-utility vehicle, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40 percent more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring sedan and Chrysler Sebring Convertible both achieve 28 miles per gallon (mpg) highway fuel economy and have been certified by the U.S. Environmental Protection Agency's (EPA) SmartWay program, which recognizes the cleanest, most efficient vehicles sold in the U.S.

Dodge Brand

With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the sixth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market, including the best-selling minivan in 2007 total sales, Dodge Grand Caravan. The Dodge brand's first crossover vehicle -- the all-new 2009 Dodge Journey -- arrived in dealer showrooms in the first quarter of 2008, and is now available outside North America in petrol and diesel powertrains in both left- and right-hand drive. Arriving in dealerships now is the limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque. Later in 2008, Dodge will add three more new vehicles to its product lineup -- the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car; and the new 2009 Dodge Durango HEMI® Hybrid, a hybrid-electric vehicle that combines fuel efficient advanced hybrid technology with full-size SUV performance and capability. Last fall, America's best-selling minivan, the all-new 2008 Dodge Grand Caravan, arrived in dealerships with 35 new or improved features including the newest innovation, the Swivel 'n Go� seating system. In 2007, Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, the highest sales volume vehicle for the company outside of North America

Previous Page

Page 1 of 2

Next Page

Jump to page: